South Korea’s magnificence trade has at all times been filled with vitality and innovation. On this yr’s InterCHARM, one of many area’s main magnificence commerce reveals, our skilled analysts intently examined and supplied insights on the brand new merchandise according to the 4 developments outlined in Mintel’s 2023 Magnificence and Private Care Tendencies: Magnificence RX, Complete Wellbeing, Engagement, and Zero-waste.
Magnificence RX
Ingredient-driven merchandise and progressive applied sciences reminiscent of biotechnology present scientific proof of the worth of magnificence.
Dermafirm:The Peptide Wrinkle Serum
Mintel feedback: It’s a derma-cosmetics product that compresses 99% high-purity peptides of pharmaceutical grade and hyaluronic acid with filler impact, and reveals a wrinkle enchancment boosting impact by incorporating not solely components but additionally know-how to enhance peptide penetration.
EGFLOGY：EGF Program MTS Ampoule 5ml
Mintel feedback: Biotechnology is utilized to revive pores and skin well being to enhance varied signs of getting older. EGF, a single ingredient, is licensed by the Korean Ministry of Meals and Drug Security for its twin operate of wrinkle and whitening.
Complete Wellbeing
Magnificence is meant to be uplifting and may contribute to a post-pandemic sense of self-care that features sexual wellness, the hormone journey and wellness at each life stage.
Mintel feedback: It’s a self-care product that works synergistically with different good components, reminiscent of therapeutic massage impact, to strengthen pores and skin situation, forestall harm from exterior stimuli and improve its personal immunity and elasticity.
GARANG GARANG: Peony Loot Moisturizing and Soothing Masks Pack
Mintel feedback: The masks sheet is full of ampoules of the normal ingredient peony root, which not solely prevents wrinkles but additionally accommodates pure lavender oil for a calming impact in the course of the pack.
Engagement
Manufacturers ought to embrace disruption within the class to create new guidelines for engagement and construct communities, permitting for extra playfulness, experimentation and DIY.
Mintel feedback: It’s a customized magnificence gadget managed by a cell app, outfitted with 5 completely different ampoules, and manufactures a masks pack with a customized mix of ampoules after analyzing the person’s pores and skin situation, behavioral patterns, and exterior setting index utilizing AI-based algorithms.
ALASKACUBE: CoolMentol Fragrance Bathe Bar
Mintel feedback: An all-in-one physique cleaning soap that gives a cooling sensation when used, offering a novel buyer expertise for male shoppers who’re delicate to the scent of sweat and warmth.
Zero-waste
Magnificence merchandise are actually pursuing sustainability in most processes, together with vegan components, truthful commerce, eco-friendly packaging, and refills.
SKIN1004: HYALU-CICA Water-Match Solar Serum
Mintel feedback: It’s reef-safe to guard the oceans by eliminating dangerous components reminiscent of oxybenzone and octinoxate, and it’s watery components, however the vacuum tube packaging prevents extreme discharge.
LON.G: DIVE TO GREEN Pure Bubble Cleanser
Mintel feedback: It’s a powder cleanser that may be refilled with a refill pouch made from eco-friendly packaging and may be disposed of individually through the use of a plastic container with wonderful recycling grade and a metal-free pump.
