These seven steps will help you bring your product idea to life when you start a business.
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Have you ever had a idea That burned brightly in your mind, but you had no idea how to start? Most entrepreneurs have. This frustration can be especially useful for startup OEMs: OEMs who have developed some inventions, gadgets or machine ideas and are looking for the best route to move from idea to mass production.
Another burden that many new companies have to endure is to see someone else develop, mass produce and market an idea they have had for a while, because they have been dragging their feet for too long. I know from experience that the subsequent pain is more intense, so it is better to run fast. These steps will help you.
1. Identify the point of sale of your product idea before starting your business.
You must ask yourself the big "why" about your product and formulate a theory or concept based on your answer. Why do you want to implement this idea? What do you add to your target customers?
In other words, what is your point of sale? You can not answer any of these questions without a reasonable study of your target market And what problems do you have to solve? Identifying your value of differentiation in the market is a great start for implementation, as it will play in the way you mass-produce and produce your product.
2. Design a 3D CAD model (computer-aided design).
For most OEMs, completing the creation of a useful 3D CAD model of your product is half the battle. exist a plethora of incredible software tools You can use it to design the model, so the choice you make will depend on the product you are creating.
If you do not have a professional on staff to handle this, you can hire one to make sure your idea is well represented. Any error or misrepresentation that exists in your model will be shown in your prototype, so it must be thorough.
3. Create a prototype.
There have been some businesses that went directly to production without prototypes, because they were dead safe Its design was a success. Most of them crashed. The creation of prototypes is a necessary burden that you will have to carry if you want to make sure that your product is leak proof at the moment it enters the market.
According to Ford, the company saves up to $ 439k and months of delivery time through rapid prototypes. Whether you are making a prototype of functionality, form and adjustment, to verify the aesthetics of the design or all of the above, the actual physical prototype is much more valuable for your trip to production than a paper design.
4. Radically test your product.
To follow this step, you must make sure you have followed step 3 of the letter and have created a viable Minimum Product (MVP). In the words of Eric Ries, a businessman based in Silicon Valley and the author of The Lean Startup, "A viable minimum product is the simplest form of your idea that you can really sell as a product."
Next you need to run your product for critics. Survey potential customers about the problem they are trying to solve and see if their solution resonates with them. It is a good idea to adapt this survey to the portion of the market that is likely to be skeptical, including friends who are naturally pessimistic or Clients previously dissatisfied.
5. Adjust your product.
This is the point at which some people give up their products altogether, but if their idea survived the test phase, there are probably some things that need to be modified based on the comments. This is the time to apply those changes to your model and prototype.
6. Create a test website.
The idea is to get more comments and prepare the market for your product. Once word has spread about your product, you can create a simple website where people can get information about your product. Link your website to the relevant social networking platforms to monitor progress. In general, you can tell if a product will be affected by the number of clicks on the ads.
7. Time to mass produce.
You have many decisions to make at this point. First, you must decide if you can handle the manufacture by yourself. If your startup has been reasonably funded to the point where you can develop your own production line, then that is incredible. However, if you do not have the financial resources, there are some other routes you can take.
You can decide to sell your invention or product idea to a manufacturer who is interested enough to take on production and marketing responsibilities. You can also achieve mutually beneficial agreements with manufacturers to produce, market and sell the product while still owning your idea and receiving a percentage of the profits..
You must also decide what type of manufacturing is best suited to your product. Many companies now opt for the relatively cheaper option of 3D printing instead of machining. However, while machining projects It is relatively more expensive, it may be better for your business if your product requires metallic components and if you intend to order a very large quantity at a time.
According to Ronan Ye, CEO of 3ERP, "it's easy to be tempted by the low start-up costs of desktop 3D printers: cheap machines, cheap plastic filaments, cheap operating costs, but it's worth remembering that 3D printing in its version more economical is only able to process polymers ".
To make the best decision regarding manufacturing, you must consider the cost and your ability to assume it, as well as the efficiency. That said, you're well on your way to getting to the market with that incredible idea.